Shopify collection page title and description - do they really matter?

Technical SEO Forum
1

From an SEO perspective, do the regular title and description matter? Should they be the same? different? Any input would be great. I am referring to the regular ones vs meta/search engine listing ones.

Thank you

2

Yeah, they definitely matter! The regular title and description are what people see on the collection page itself, while the meta title and description are what show up in search engine results. So, it’s best if they’re different but complementary. The regular title should be catchy and describe the collection well, and the meta one should be optimized with keywords to attract clicks.

3

@OptimizeOrchard3
Thanks, that makes sense! So you’re saying the meta should focus more on keywords, right?

4

Weston said:
@OptimizeOrchard3
Thanks, that makes sense! So you’re saying the meta should focus more on keywords, right?

Exactly! The meta title and description are really for search engines, so keywords are key there. But make sure it still sounds natural and enticing to people who see it in the search results.

5

Another thing to keep in mind is that the regular title and description help people browsing on your site, so it’s worth making them super clear and descriptive. Think about what would make someone want to click on that collection when they’re already on your site.

6

@anchachi
Good point! I guess it makes sense to tailor it to people already on my site too.

7

I usually keep the regular title short and sweet, just a few words. For the meta title, though, I go a bit more in-depth to include keywords that people are searching for. That way, search engines can pick up on what the page is about.

8

I’d also suggest testing out a few variations if you’re able to. Sometimes a small tweak to the meta description can make a big difference in click-through rates. Also, remember that Shopify may cut off longer titles, so keep both titles within the character limits.

9

One more tip – don’t just stuff keywords into the meta description. Google has gotten pretty good at recognizing natural language, so make sure it flows and reads well. A good meta description is one that gets people interested in your page, not just one that has all the keywords crammed in.

10

@Koda
Thanks, everyone! This has been super helpful. I feel a lot clearer on how to handle these now.