I’ve been trying to get better at keyword research for my website, but I’m a little stuck. I’ve done some basic stuff like looking at Google’s suggestions, but I’m not sure what else I should be doing. Should I focus on long-tail keywords or go after the more popular terms? Any advice on how to improve my SEO with this?
I had the same issue when I started. Definitely look into long-tail keywords. They’re easier to rank for, especially if you’re in a competitive niche. Have you tried using tools like Ahrefs or Semrush for keyword suggestions?
@Kelvin
Thanks for the suggestion! I’ve heard of those tools but never really tried them. Do you think they’re worth the investment?
@Kelvin
Yeah, totally worth it, especially for finding long-tail keywords. They also help with checking out your competition. Give the free trials a go first and see if they work for you.
When it comes to keyword research, don’t forget to look at the search intent behind the keywords. It’s not just about ranking, but making sure your content actually answers what people are searching for. Have you checked out search intent strategies?
@AnalyticsAficionado
Good point! I haven’t really thought about search intent. How do you figure out what the intent is for a keyword?
@AnalyticsAficionado
One trick is to Google the keyword and look at the top results. If it’s product pages, it’s likely transactional. If it’s blog posts, it’s probably informational. Helps you know what kind of content to create.
Another thing that helped me was organizing keywords into a list. I used a spreadsheet to sort out head terms and long-tail terms. Helps keep everything clear. Do you use any tools to keep track of your keywords?
@DataDynamo
I haven’t been very organized with it, honestly. A spreadsheet sounds like a good way to keep track. What do you include in yours?
@DataDynamo
I usually have columns for the keyword, search volume, competition, and intent. Helps me figure out which keywords to target first.
Don’t forget about using related keyphrases. It’s a great way to help Google understand the context of your content better. Have you tried the related keyphrases feature in Yoast?
KevinHarris said:
Don’t forget about using related keyphrases. It’s a great way to help Google understand the context of your content better. Have you tried the related keyphrases feature in Yoast?
I haven’t used that feature yet. How does it work?
KevinHarris said:
Don’t forget about using related keyphrases. It’s a great way to help Google understand the context of your content better. Have you tried the related keyphrases feature in Yoast?
It suggests similar keyphrases you can use to support your main keyword. Makes your content more well-rounded for SEO.
If you’re targeting both singular and plural forms of keywords, remember they can have different results. For example, ‘book’ vs ‘books’ might show completely different pages in Google.
Omiod said:
If you’re targeting both singular and plural forms of keywords, remember they can have different results. For example, ‘book’ vs ‘books’ might show completely different pages in Google.
Oh wow, didn’t know Google treated singular and plural differently. I’ll check that out when optimizing my content.