Traffic Drop Since July 25th

Google, Bing, DDG and more
1

Hi everyone,

We’re facing a strange problem and could use some advice. Since July 25th, our site’s traffic has dropped a lot across all sources and hasn’t bounced back. After checking things out, the only unusual thing we found is that the UA tag was automatically removed by the system on the 25th, which shows up in the property history.

We’ve looked at Google Ads and Google Search Console, but they aren’t showing the same level of decline that GA4 is. This difference between platforms is really confusing.

Could the system removing the UA tag be why traffic is down in GA4? Has anyone else gone through something similar or have ideas on what we should check next?

Thanks for any help!

2

I don’t think the UA tag being deleted is causing the issue. Many sites have seen traffic drops over the past few months, and it’s been a common problem for a lot of people in SEO.

To get a clearer idea of what’s going on and see if there’s a connection, I’d need to look at both Google Search Console and Analytics for a better comparison.