Understanding "International SEO is Not Implemented on This Site": How to Enable It?

Hi fellow SEOs,

SEMrush has flagged that “International SEO is not implemented on this site.” How can one enable “international SEO”? Is it related to the Hreflang tag?

Any help would be greatly appreciated.

Thank you.

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If none of your pages have hreflang tags, it is not a problem if you’re only targeting one language or country. However, if SEMRush flags this in a site audit, it usually means some pages have hreflang tags for different language or country versions while others do not. This inconsistency can be a bigger issue.

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If your site does not use international SEO, it isn’t prepared for global visitors. To improve this, use hreflang tags, create content for different locations, and set up geo-targeting in Google Search Console.

Enabling international SEO on your website is essential for reaching a global audience.