Website traffic is dropping… what’s going wrong and how to fix it?

I’ve been noticing a steady decline in my website traffic lately, even though there are no manual penalties showing up in the search console. Any idea what could be causing this, and how do I fix it?

Oh boy, where to start…

Quick answer: It could be anything!

More detailed answer: There are so many reasons traffic can drop.

Here are some quick checks:

  • How many pages are indexed?
  • Are your keywords still ranking well?
  • Are competitors doing something different?
  • Is your content outdated?
  • Could your information be out of season (like with gardening)?
  • How’s your website speed?
  • Are you updating content regularly?

These are just a few possibilities. There’s a lot to look into, and without knowing more about your website, traffic trends, or industry, it’s hard to pinpoint. But yeah, brace yourself for a busy inbox!

You might want to review your SEO strategy, check for site speed issues, or look at changes in user behavior. If you’re using Shopify, tools like Intelis can help optimize pricing and track competitors, which could improve traffic and sales.