What are Considered Good Google Ads Benchmarks in 2023?

Hey everyone, I stumbled upon this interesting discussion on Reddit about Google Ads benchmarks for 2023. I’m curious, what do you guys think are considered good benchmarks for Google Ads performance this year?

I’ve been working on some campaigns myself and I’m keen to compare notes.


Google Ads benchmarks can vary significantly based on industry, campaign type, and target audience. However, understanding general benchmarks can provide valuable insights into your campaign performance and help you identify areas for improvement.

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A good average CTR for the Google Search Network is around 3-5%. However, high-performing campaigns in competitive industries can achieve CTRs above 6-7%.