What are some recommended schema markup strategies for improving local SEO on web pages?

Hey guys, I’ve been doing SEO for quite a while now, but I’m diving into the world of local targeting for the first time with a new client. They have hundreds of offices all over the country, and we’re starting from scratch to create city and state pages.

For those who are experienced in local SEO, what are the key schema elements I should prioritize including on these geo-targeted pages to boost our local search presence?

Thanks a bunch!

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Local SEO pro here! For your client’s city pages, focus on schema: Organization, local business, Geolocation & Category. Bonus: Reviews schema for happy customers. Consistency with NAP everywhere is key!

For local SEO, use these key schema elements on city and state pages:

  1. Local Business: name, address, phone, URL.
  2. Geo-coordinates: latitude, longitude.
  3. Opening Hours.
  4. Aggregate Rating.
  5. Reviews.
  6. Images.
  7. Price Range.
  8. Social Media: sameAs.

Validate with Google’s Structured Data Testing Tool.

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Use schema markup to highlight your business name, address, phone, hours, reviews, and other relevant local information.

Implement structured data for services, events, products, and FAQs.

Ensure consistent NAP (name, address, phone) across all online listings. Monitor and update schema as your business evolves.

Schema markup is crucial for local SEO, and you’ve highlighted the essential ones: Organization, Local Business, Geolocation & Category. Reviews schema is a great bonus for showcasing happy customers and building trust.