What are the best SEO tools available on the market right now?

I’m new to SEO tools and looking for suggestions.


Are you a small business owner, an SEO consultant, or part of a large marketing team?


There are several great SEO tools available right now that can help you improve your website’s performance. One of the top choices is Ahrefs. It’s excellent for keyword research, competitor analysis, and tracking your backlinks.

Another popular tool is SEMrush. It offers a wide range of features, including site audits, keyword tracking, and competitive research. It’s really comprehensive and user-friendly.

Moz is also a solid option. It’s known for its easy-to-use interface and helpful features like site audits, rank tracking, and keyword research.

For those focused on technical SEO, Screaming Frog is fantastic. It crawls your website and helps you identify technical issues that could be affecting your SEO.

Lastly, Google Analytics and Google Search Console are essential. They’re free and provide valuable insights into your website’s traffic and performance in search results.


For rock-solid all-around functionality, Ahrefs is a powerhouse for keyword research, competitor analysis, and tracking your rankings. But if you’re on a budget, Google Search Console is fantastic (and free!), giving you valuable insights directly from Google on how to optimize your site. There are also handy free tools like AnswerThePublic for brainstorming killer content ideas. Ultimately, the best approach is to mix and match based on what helps you conquer SEO!


Google Search Console*: It’s a free tool provided by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

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Another free tool from Google, it provides detailed insights into website traffic, user behavior, and conversions, helping you understand how users interact with your site.