So, imagine Google Tag Manager is like a big box that helps keep track of things on a website. Installing LinkedIn and Twitter tags in it is like adding little trackers to see when people visit your site from those places. It’s important because it helps you know where visitors are coming from, sort of like finding out which friends came to your birthday party.
Ah, this is a question I wrestled with when I first started diving into website tracking. Both Google Tag Manager (GTM) and Google Analytics (GA) are from Google and help understand your website visitors, but they work in very different ways.
Think of it like this:
- Google Analytics (GA) is the analyst. It collects data on who visits your site, what they click on, and how long they stay. It then presents all this info in fancy reports so you can see what’s working and what’s not.
- Google Tag Manager (GTM) is the tag guy. Imagine tiny pieces of code called “tags” that track different things on your site. GTM lets you easily add, edit, and manage these tags without messing with your website code directly. It basically acts as a middleman, letting you deploy all sorts of tracking tools, including Google Analytics itself!
Here’s the key difference: GA analyzes the data, while GTM manages how that data gets collected. So, you can use GTM to put a Google Analytics tag on your site, but GTM itself won’t show you any reports. You’d need to jump into GA for that.
That’s a great analogy.
Using Google Tag Manager is like having a big box to keep track of things on your website.
Installing LinkedIn and Twitter tags in it is like adding little trackers to see when people visit your site from those platforms.
It’s crucial for understanding where your visitors are coming from, just like finding out which friends came to your birthday party. Thanks for breaking it down in such a relatable way