What does "keyword difficulty" mean?

Can you explain what “keyword difficulty” means and how it affects choosing keywords and optimizing content?


The degree of competition for a particular term in search engine results is referred to as keyword difficulty. It is more difficult to rank for high difficulty keywords due to their intense competition. Selecting somewhat challenging keywords improves your chances of ranking higher, improving the exposure of your content, and drawing in relevant visitors to your website.


Ooor…Imagine you’re running a race. Keyword difficulty is like how crowded the track is.

  • Low difficulty keywords are like empty tracks. You can easily zoom past and get to the top (rank high in search results) because there’s not much competition.
  • High difficulty keywords are like races with lots of runners (competitors). It’ll be much harder to push through the crowd and reach the front (rank high).

Why is this important?

When choosing keywords for your content, you want to consider both difficulty and the number of people searching for that term (search volume). Ideally, you want to find keywords that:

  • People are searching for (high search volume) - This means more people might see your content.
  • Are not too competitive (low difficulty) - This means you have a better chance of ranking high for those terms.

So, how do you use this for content optimization?

  • Target a mix of keywords: If you’re just starting, focus on some lower difficulty keywords to build up your ranking. You can also target some high difficulty keywords, but be prepared to create high-quality content that stands out from the competition.
  • Optimize your content for the target keywords: Make sure your content uses the keywords you’re targeting throughout, but naturally. Don’t stuff them in there just for ranking!..hope I made it simple :grin::grin:

Key difficult particularly is a metric used in search engine optimization (SEO) to estimate how challenging it would be to rank well in search engine results pages (SERPs) for a specific keyword or phrase which is measured on a scale of 0 to 100, with the latter being the hardest to rank for.

Keyword difficult means how hard it will take you to rank with the given keyword. If it is difficult, it will take a lot of references for you to rank.

Keyword difficulty refers to how hard it is to rank for a specific keyword in search engine results.

Essentially, it measures the competitiveness of a keyword by considering factors like the number of websites competing for that keyword, their authority, and the quality of their content.

The higher the keyword difficulty, the more challenging it is to rank well for that keyword organically.

It’s an SEO metric that estimates how difficult it would be to rank on the first page of Google for a specific keyword. This difficulty is measured on a scale from 0 to 100, with 100 being the hardest to rank for.

I believe that keyword difficulty isn’t very useful anymore, especially considering search intent and topical authority. What’s considered difficult for one website might be easy for another, and vice versa. It’s not worth paying much attention to.