What is keyword difficulty?

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What is keyword difficulty, and how can one measure it?

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Check how many other web pages are trying to rank for the same keyword. More competition usually means higher difficulty.

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Look at the domain authority and page authority of the top-ranking pages for the keyword.

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Keyword Difficulty is an estimate of how challenging it is to rank in Google’s organic search results for a specific keyword.
It is the most crucial part of the keyword research process and is influenced by various factors, including domain authority, page authority, and content quality.

You can measure the keyword difficulty by:

  • Manual Analysis: Manually conducting a thorough analysis of the keywords on Google search engines by evaluating factors such as domain strength, backlinks, and content relevance of different top-performing sites.
  • Keyword Research Tools: You can also research the difficulty of a keyword on Google by using research tools like Ahrefs, Semrush, or Moz to automatically measure keyword difficulty.