What is the difference between SEO and SEM? I already know a lot about SEO but have not really heard that much about SEM. What does SEM do? Is SEO a part of the whole SEM process?
2 Likes
Think of SEO as the organic side of things. It’s about optimizing your website to rank higher in search results for free. SEM includes SEO, but it also involves paid advertising strategies like Pay-Per-Click (PPC) ads.
1 Like
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies used to increase a website’s visibility in search engine results hence they are often mistaken for each other.
SEO is about optimizing your website to rank higher in the organic, non-paid search engine results pages (SERPs) while SEM includes SEO tactics but also encompasses paid advertising strategies. It’s a broader term that aims to increase visibility through both organic search results and paid search ads.
1 Like
Hello ! the difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO is a strategy that focuses on improving your website to be ranked better in the search results while SEM on the other hand focuses on using both organic and paid search strategies to obtain more traffic and higher rankings.