Why did my homepage traffic drop suddenly and stop ranking for brand keywords?

Hi everyone, I noticed that my homepage has completely dropped from Google rankings. It doesn’t even show up for brand keywords anymore. This might be related to the recent core update, but I don’t understand why only the homepage is affected. Any ideas?

If your homepage isn’t ranking for brand keywords anymore, that’s a big issue. After a core update, Google might be reevaluating your site. It could be due to thin content, outdated info, technical problems like crawlability issues, or indexing errors. You should also check for penalties, broken links, or duplicate content related to your homepage. Run a detailed audit of your site and focus on the homepage. Google Search Console might give you some clues. Also, see if competitors made updates that impacted your rankings.

@Conan
The page is still indexed according to Google Search Console. I’ll work on updating the content and check for other issues like you mentioned. Thanks for the suggestions.

How old is your site? Did you buy any backlinks recently, like using Fiverr or similar services?

Check Google Search Console and see which pages are indexed. Also, verify your sitemap and do a technical SEO audit to understand how Google views your site.