Why does ga4 and search console show different data

Technical SEO Forum
1

Hi everyone, I noticed that Google Analytics (GA4) and Search Console are showing different data for the same period.

GA4 Data: 87 Active Users (Nov 1, 2024 - Nov 30, 2024)

Search Console Data: 42 Total Clicks (Nov 1, 2024 - Nov 30, 2024)

Does anyone know why this discrepancy exists?

2

Discrepancies in GA4 data reporting are common. I’d suggest relying on Search Console reports, as many users have reported inconsistencies in GA4 data recently. It seems to be affecting reports across multiple sites.