I’m building a blogger outreach and PR backlink tool aimed at small businesses and individuals who can’t afford expensive subscriptions like Respona or Pitchbox ($150-$200/month).
The tool will include features like link placement, skyscraper campaigns, and guest posts. It will automatically find blogs (with names and emails) so you can reach out for backlinks.
It’ll also notify you when PR opportunities arise on platforms like Twitter and LinkedIn. My goal is to create a complete CRM and outreach backlink tool, but specifically for small blogs and agencies.
I’m planning to charge $50/month for all these features. Would you pay for something like this?
$50/month sounds reasonable for what you’re offering. Just be careful not to underprice yourself. I’ve built a similar tool before, and even at $300/month, agencies are willing to pay if it delivers value.
A suggestion: Instead of trying to offer everything at once, maybe focus on one or two core features first—like the blogger outreach. Perfect that, then add other features like PR monitoring later. It’ll help you get your first customers and validate your product.
For finding customers, small agencies might be a good target. They’re often open to trying new tools and giving feedback. SEO and digital marketing Facebook groups are a great starting point, as well as LinkedIn, where many new agency owners hang out.
Good luck with your launch! Feel free to DM me if you want to discuss the space more.
@Denver
Thank you so much for the detailed feedback! I really appreciate it. Now that you mention it, how is your tool performing? When did you launch, and how many customers have you got so far?
I’ll definitely start with a few features first and improve gradually. Thanks for the advice!
Spamming blog owners to beg for backlinks feels like such a tired strategy. Tools like Semrush already offer similar features and provide much more value overall.
RankRiserRenee said:
Spamming blog owners to beg for backlinks feels like such a tired strategy. Tools like Semrush already offer similar features and provide much more value overall.
The tool will provide users with blogs and contact information, but how they approach it is up to them. It doesn’t have to feel like begging if you have a strong strategy—for example, offering backlinks in return from your own sites.